Everything you need to know about Custom Audience & Lookalike Audience

Social media marketing

 

Finding the perfect customers who will adore your company is the key to investing in social media advertising. Custom and lookalike audiences are some of the advanced audience selection tools widely used across multiple platforms which will help you find people who are most likely to find your ads relevant. In this blog let’s see the differences between these two targeting tools specific to Meta and sneaky ways to use them.

What is a custom audience?

A Custom Audience in Meta allows you to target existing audiences among people who are on Facebook & Instagram. You can use sources such as customer lists, website or app traffic, or engagement on Facebook or Instagram, to create Custom Audiences of people who already know your business.

How to create Custom Audiences?

For all Custom Audience types, you’ll have to start by opening your Meta audiences page in Ads Manager or Business Manager and selecting Create a Custom Audience.

  • From here, the process depends on what kind of Custom Audience you want to create.

  • Here’s the complete list of sources from which you can build a custom audience

Click to learn more :

What is a Custom Audience & Lookalike Audience?

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