A Short Guide to Moving from Universal Analytics to Google Analytics 4 (GA4)

 



 

 

 

 

 


 

 

 



The most significant update to Google's Universal Analytics, which was first introduced in 2012, was delivered last year. Many people were shocked by the latest update, universal analytics to Google Analytics 4 (GA4), as Google is employing a new nomenclature scheme. Although Google Tag Manager and Global Site Tags were significant Universal Analytics developments in the past, GA4 is thought to be the company's biggest step forward. Given the explosive rise of mobile applications over the past eight years, this shift is sorely needed. Google recognised the need to harmonise the Website + Application user experience in order to deliver reliable data to Google Analytics users. Additionally, the new analytics tool had to be consistent with the most recent privacy regulations regarding cookies and user tracking.

 

using GTM to go from UA to GA4 Migration 

 

If you already use UA, we advise installing GA4. As GA4 uses distinct data streams, keep in mind that once the move is fully implemented, the current UA data may no longer be useful for historical analysis. Therefore, the best course of action is to activate GA4 Migration so that it may begin collecting data right away and combine it with UA, which can be used for analysis. The UA and GA4 should both be used simultaneously. Dual tagging enables you to continue using Universal Analytics even as your GA 4 setup is being developed. This dual-tagging strategy enables you to create a historical record for particular months in GA4 while continuing to rely on Universal Analytics until you're ready to fully transition to GA4. In summary, the transition from UA to GA4 needs to be gradual in order to keep up with Google's development, decide what's best for your website analytics, and maintain track of the changes.






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