A Short Guide to Moving from Universal Analytics to Google Analytics 4 (GA4)
The most significant update to Google's Universal Analytics, which was first introduced in 2012, was delivered last year. Many people were shocked by the latest update, universal analytics to Google Analytics 4 (GA4), as Google is employing a new nomenclature scheme. Although Google Tag Manager and Global Site Tags were significant Universal Analytics developments in the past, GA4 is thought to be the company's biggest step forward. Given the explosive rise of mobile applications over the past eight years, this shift is sorely needed. Google recognised the need to harmonise the Website + Application user experience in order to deliver reliable data to Google Analytics users. Additionally, the new analytics tool had to be consistent with the most recent privacy regulations regarding cookies and user tracking. using GTM to go from UA to GA4 Migration To maximise speed, GA4 should be configured using Goo...