How we created an optimal digital marketing strategy for India’s Leading Medical Technology Company

  Finding the perfect customers who will adore your company is the key to investing in social media advertising . Custom and lookalike audiences are some of the advanced audience selection tools widely used across multiple platforms which will help you find people who are most likely to find your ads relevant. In this blog let’s see the differences between these two targeting tools specific to Meta and sneaky ways to use them. What is a custom audience? A Custom Audience in Meta allows you to target existing audiences among people who are on Facebook & Instagram. You can use sources such as customer lists, website or app traffic, or engagement on Facebook or Instagram, to create Custom Audiences of people who already know your business. How to create Custom Audiences? For all Custom Audience types, you’ll have to start by opening your Meta audiences page in Ads Manager or Business Manager and selecting Create a Custom Audience. From here, the process depends on wh...

  Working out A METHOD AMIDST THE DIGITAL MARKETING MADNESS! Digital Marketing , commonly misunderstood as a single activity, actually is a field that requires orchestrated coordination of multiple carefully thought activities. Selection of the right mix for Digital Marketing activities that blend with the brand, offline marketing efforts, customer base, competitors’ activities is imperative. Having chosen, the tuning of efforts based on results calls for fast response. What works for someone, including the competitor may not work for a business. This is where, Pixel Studios, plays the role of a Digital Marketing Agency . visit to learn more: https://www.pixel-studios.com/